SUPPORT BUSINESS

WORKS OF SCIENTIFIC KNOWLEDGE OF BUSINESS

"SUPPORT BUSINESS"

In business competition we are not only required to know what is happening in our business, but also demanded to know what was happening outside that could affect our business? Plumpness person is too focused to prepare a strategy on the external keadan but ignoring that may affect its business. Therefore, a gap between the common business plan / strategic that they made with the state of the field of his reality. To help reduce the gap we could use PESTEL analysis to determine the external circumstances that affect our business.

1. Politics

Politics can be one of the factors that affect your business. Sometimes political policy, or the election of someone in politics often affects the purchasing power of public sentiment. It's good we need to conduct a study evaluating the strategies that we make with the political circumstances that occur at this time to minimize my risk.

2. Economic

Economic Factors be one that we often notice in making a business strategy. Are there any new economic policies that affect our business? Is there a regulation that we need to be aware of? What about inflation stability? Interest rate? Consumer purchasing power? It is we need to look to get the right strategy and in line with existing economic policies.

3. Social

Social factors also need to pleajari deeper to know the culture of a society or our customers. Are the products and services we are looking for our consumers? How is the public reaction to a product or service information? How is the public reaction in receiving our product or service? What should be done to make the product or service can be received and take the attention of consumers. Knowing this can benefit us all in the approach to the public.

4. Technology

With increasingly sophisticated era, we must know how technology affects to our business? What can we optimize the technology that exists today? Whether we can reach our consumers by using sophisticated technology? Can we boost consumer awareness with existing technologies? or conduct transactions through without having to meet? Knowing this will help you in optimizing your strategy steps in business competition.

5. Environment

The next thing is the environmental aspect, which is now the community is more aware of the importance of ECO Friendly. Well how about the products and services are already included in it? Either from its packaging, its operational procedures? It should be noted that what you want to be in line with expectations circumstances existing environment.

6. Legal and law

The last and very important to note is legal and applicable law. Are there any changes in the law and legal business you run? Are there any important points that need our attention both in terms of products or services that we offer and in terms of consumer protection? What should follow standard test within a country? Error analysis of the legal and law can impact very fatal to your business.

Source: https://www.linkedin.com/pulse/menganalisa-eksternal-faktor-yang-mempengaruhi-bisnis-andesia

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